One of our favourite designers we support, Chichia has won The Ethical Fashion Forum Award 2011. Chichia is in good company, with previous winning African designers Sika – Ghana and Lalesso – Kenya.
The ETHICAL FASHION FORUM (EFF) is the industry body dedicated to a sustainable future for fashion. A not for profit organisation, EFF aims to make it easy for fashion professionals to integrate sustainability at the heart of what they do.
A maturing collection, an insight into the future of fashion Africa Chichia (see previous post on Chichia) has grasped the importance of african inspired design and has fully understood the importance of adapting to the seasons as well as adapting the vibrancy of the East African fabric.
To have the creative skill and ability include elements for a winter collection is not easily aquired due to the African fabric known mainly for its bold colours but has been fully excicuted with this new collection.
This collabo brings East African designes of Chichia London, Khanga material,and the East African cotton of ‘Made by Africa’
This collaberation is even more emotive as 1 USD of all sales goes to SOS childrens village in Tanzania. The driving force behind ‘Made by Africa’ is their use of local talent which inturn produces unique fashion pieces with an added UPS (unique selling point..if your wondering) that it was sourced locally in Africa. Africa Batik Febuary 2011
Made by Africa of which I absolutly love the concept is based in Oyster bay, Tanzania incorporates high quality knitted garments manufactured at Kibotrade Textiles Ltd, the first Fair-trade registered textile factory in East Africa. The brand’s design ethos focuses on manufacturing in Africa, incorporating local materials in a good working environment.
As well as the positive publicity gained from the the EFF award and the massive boost, Chichia will also be exhibiting at Pure London – The UK’s leading fashion buying event. and fingers crossed that Chichia will be seen by larger outlets with very large buying budgets.
Chichia A|W 2011 at ARISE Fashion week London